The start of every project is data and research insights from past campaigns.
We bring generalists and specialists to the table along with our clients to coordinate and develop integrated solutions.
Our in-house teams and trusted partners cover many fields of production.
What if… we spent more time listening and talking rather than e-mailing.
Why not… believe that advertising can help society become a better place.
The last thing I made: A wonderful Thai diner for my friends.
David has been the CEO of Mirum Brussels (formerly J. Walter Thompson Brussels) since June 2015. He started his career in the advertising industry in 1995, and has since worked for Ogilvy, TBWA, DuvalGuillaume, Y&R and Emakina (a digital agency). David teaches digital communication at the ULB (University of Brussels).
As CEO, David’s mission is to bring the agency’s services to new areas that straighten the partnership with clients in a more complex environment. Make Mirum a strong strategic and creative partner by integrating data and strategic advice paired with innovative creativity.
Today we can help our clients reach their marketing objectives by putting our creativity on: branding, activation, social & content program. In this fast changing marketing world, David believes that empowering people by giving them the right environment and the right coaching is key for the evolution of everyone’s career and the future of our business. Respect, openness and curiosity are driving his way of managing Mirum.
What if… we swapped creative teams with other network agencies for a campaign?
Why not… go deeper into the customer’s business itself and think about how they make and sell their products and services.
The last thing I did: I supported the Red Lions during their Euro league match.
An Art Director by education, Xavier spent twelve years in traditional creative agencies Y&R and Duval Guillaume. Following this, he set up his own creative agency (Troy) to be able to create 360° campaigns. He was subsequently employed by Emakina, fulfilling the role of Creative Director to help develop 100% integrated campaigns. Xavier takes pleasure in devising campaigns and creative concepts, always keeping in mind their future developments in both traditional and digital media landscapes.
What if… dollars were replaced by Facebook likes?
Why not… believe that pain is temporary, pride is forever.
The last thing I did: shut my phone for one day and dedicated my time to my daughters
An economist by education, Johnny has worked as an executive at the JWT finance department for over 25 years covering areas purely finance-related, such as finance reporting to strategic fields (acquisitions, etc). He started his career as junior financial control at the European Commission and then at Shell in 1988. On top of his tasks as CFO of the Brussels office, Johnny has been developing the Mirum (formerly J. Walter Thompson Brussels) Institutional division over the last 7 years, helping the European Commission create a new EU brand.